--- title: "Get on the Brand Wagon | #EmailMarketing" description: "#EmailMarketing | The TLS Brand Wagon delivers candid marketing insights, practical brand-to-demand tips, and a healthy dose of humor for brands navigating the AI era." image: https://www.tlsbrandwagon.com/hubfs/DALL-E%20brand%20building.png --- [Skip to content](https://www.tlsbrandwagon.com/blog/tag/emailmarketing#main-content) [![TLS BW 2 color wtag](https://www.tlsbrandwagon.com/hs-fs/hubfs/TLS%20BW%202%20color%20wtag.png?width=600&height=300&name=TLS%20BW%202%20color%20wtag.png)](https://brandwhisperer.ai/) - [Services](https://brandwhisperer.ai/#services) - [Blog](https://brandwhisperer.ai/#blog) - [Gallery](https://brandwhisperer.ai/#gallery) - [About](https://brandwhisperer.ai/#about) Open main navigation Close main navigation - [Services](https://brandwhisperer.ai/#services) - [Blog](https://brandwhisperer.ai/#blog) - [Gallery](https://brandwhisperer.ai/#gallery) - [About](https://brandwhisperer.ai/#about) - [Contact us](https://www.tlsbrandwagon.com/blog/tag/emailmarketing#contact-us) [Contact us](https://www.tlsbrandwagon.com/blog/tag/emailmarketing#contact-us) [![TLS Brand Wagon Studio](https://www.tlsbrandwagon.com/hs-fs/hubfs/TLS%20BW%202%20color%20wtag-1.png?width=600&height=300&name=TLS%20BW%202%20color%20wtag-1.png "TLS Brand Wagon Studio")](https://tlsbrandwagon.com) # Get on the Brand Wagon ## [What’s In It For Them? The Secret Sauce of Email Marketing](https://www.tlsbrandwagon.com/blog/secret-sauce-of-email-marketing) Posted by [TLS Brand Wagon](https://www.tlsbrandwagon.com/blog/author/tls-brand-wagon) on Dec 8, 2024, 10:55:31 AM #### **A Selfish Request on the Receiving End of Email Marketing** Hi, Brand Wagoners! 🚗💨 After a bit of a hiatus (trust me, I wasn’t idle—just driving the brand wagon HARD), I’m back with a bug in my brain about email marketing. Don’t worry, I kept my eyes on the road. 😉 Let’s talk about **the one thing** that separates mediocre email campaigns from the memorable: **thoughtful testing and personalization**. No, not just “insert first name” from your CRM (though, let’s be real, clean data is gold). I’m talking about **consistently demonstrating value** to your audience. Or as I like to call it: **#WIFT—What’s In It For Them.** #### **Personalization Tips That Deliver** 1️⃣ **Tailored Content Beats Generic Pitches:** Segment your audience by interests or behaviors. Sending targeted content makes your emails feel less “Dear Occupant” and more “Hey, YOU!” 2️⃣ **Preview Text is Prime Real Estate:** Treat it as a mini elevator pitch. Pair it with your subject line to intrigue, tease, or delight. 3️⃣ **Subject Lines With Soul:** Use tools like [Subjectline.com](https://www.subjectline.com) to refine your headlines. (Shoutout to founder @Jay Schwedelson for this game-changer!) #### **Why Care About #WIFT?** Here’s the thing: your audience’s inboxes are crowded, and with privacy changes, deliverability is a battlefield. If your emails are all “me, me, me,” they’re likely headed straight for the trash—or worse, spam. Instead, focus on what makes your message *valuable* to your reader. **Personalized Subject Lines and Open Rates:** - Emails with personalized subject lines are 26% more likely to be opened. [Paubox](https://www.paubox.com/blog/why-personalized-subject-lines-increases-open-rates?utm_source=chatgpt.com) - Another study found that personalized subject lines can increase open rates by 50%. [Marketing Dive](https://www.marketingdive.com/news/study-personalized-email-subject-lines-increase-open-rates-by-50/504714/?utm_source=chatgpt.com) **Segmented Emails and Click-Through Rates:** - Segmented email campaigns drive 50% more click-throughs than unsegmented ones. [Trimark Digital](https://www.trimarkdigital.com/blog/email-marketing/the-power-of-segmentation-in-email-why-it-matters-and-how-to-get-started/?utm_source=chatgpt.com) - Additionally, segmented campaigns can lead to a 30% increase in open rates. [Trimark Digital](https://www.trimarkdigital.com/blog/email-marketing/the-power-of-segmentation-in-email-why-it-matters-and-how-to-get-started/?utm_source=chatgpt.com) #### **Final Thoughts - for Today** The heart of successful marketing has always been **#BusinessToHuman.** Please, please, please: read your email out loud to yourself. Does it “sound human”? Forget the hard sell. Focus on the story, the value, and the connection. Remember, your preview text is more than filler—it’s the start of your story. So, make it count. 0 Comments [Click here to read/write comments](https://www.tlsbrandwagon.com/blog/secret-sauce-of-email-marketing#comments-listing) Tags: [#WIFT](https://www.tlsbrandwagon.com/blog/tag/wift), [#EmailMarketing](https://www.tlsbrandwagon.com/blog/tag/emailmarketing), [#PersonalizationTips](https://www.tlsbrandwagon.com/blog/tag/personalizationtips) [All posts](https://www.tlsbrandwagon.com/blog/all) ### Recent Posts ### Posts by Tag - [#B2H (3)](https://www.tlsbrandwagon.com/blog/tag/b2h) - [#BrandAuthenticity (3)](https://www.tlsbrandwagon.com/blog/tag/brandauthenticity) - [branding (3)](https://www.tlsbrandwagon.com/blog/tag/branding) - [#AIMarketing (2)](https://www.tlsbrandwagon.com/blog/tag/aimarketing) - [#BeKind (2)](https://www.tlsbrandwagon.com/blog/tag/bekind) - [#BrandHumor (2)](https://www.tlsbrandwagon.com/blog/tag/brandhumor) - [#BrandKPIs (2)](https://www.tlsbrandwagon.com/blog/tag/brandkpis) - [#CommunicationMatters (2)](https://www.tlsbrandwagon.com/blog/tag/communicationmatters) - 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