--- title: "Get on the Brand Wagon | #BrandAuthenticity" description: "#BrandAuthenticity | The TLS Brand Wagon delivers candid marketing insights, practical brand-to-demand tips, and a healthy dose of humor for brands navigating the AI era." image: https://www.tlsbrandwagon.com/hubfs/DALL-E%20brand%20building.png --- [Skip to content](https://www.tlsbrandwagon.com/blog/tag/brandauthenticity#main-content) [![TLS BW 2 color wtag](https://www.tlsbrandwagon.com/hs-fs/hubfs/TLS%20BW%202%20color%20wtag.png?width=600&height=300&name=TLS%20BW%202%20color%20wtag.png)](https://brandwhisperer.ai/) - [Services](https://brandwhisperer.ai/#services) - [Blog](https://brandwhisperer.ai/#blog) - [Gallery](https://brandwhisperer.ai/#gallery) - [About](https://brandwhisperer.ai/#about) Open main navigation Close main navigation - [Services](https://brandwhisperer.ai/#services) - [Blog](https://brandwhisperer.ai/#blog) - [Gallery](https://brandwhisperer.ai/#gallery) - [About](https://brandwhisperer.ai/#about) - [Contact us](https://www.tlsbrandwagon.com/blog/tag/brandauthenticity#contact-us) [Contact us](https://www.tlsbrandwagon.com/blog/tag/brandauthenticity#contact-us) [![TLS Brand Wagon Studio](https://www.tlsbrandwagon.com/hs-fs/hubfs/TLS%20BW%202%20color%20wtag-1.png?width=600&height=300&name=TLS%20BW%202%20color%20wtag-1.png "TLS Brand Wagon Studio")](https://tlsbrandwagon.com) # Get on the Brand Wagon ## [The TLS Brand Wagon Is Back](https://www.tlsbrandwagon.com/blog/the-tls-brand-wagon-is-back) Posted by [TLS Brand Wagon](https://www.tlsbrandwagon.com/blog/author/tls-brand-wagon) on Jun 21, 2026, 10:54:54 AM It’s been a hot minute, which is both a measurement of time and a confession. 😉 My blog got quiet. (But my 52 tabs stayed open). The ideas kept showing up like raccoons at a picnic — uninvited, persistent, and weirdly organized. Meanwhile, the world got louder with AI. Brands now sound the same. But here’s the thing. AI cannot decide: what your business should be brave enough to say. Your brand is not your prompt. Your message is not your menu of adjectives. Your marketing is not a Canva file. A brand still needs a backbone. It needs a point of view— that knows where it’s going. It needs to know what it believes, who it helps, why anyone should care, and what hill it is willing to politely-but-firmly stand on. The market is skimming. Scrolling. Comparing. Wondering if you understand the actual problem. Consider this the dusting off. The wheels are back on. S0, hop on. We want to help you make marketing...sound less like...AI-generated marketing. #B2H for the win! ![AGENTIC AI BRAND POV](https://www.tlsbrandwagon.com/hs-fs/hubfs/AGENTIC%20AI%20BRAND%20POV.png?width=585&height=731&name=AGENTIC%20AI%20BRAND%20POV.png)   0 Comments [Click here to read/write comments](https://www.tlsbrandwagon.com/blog/the-tls-brand-wagon-is-back#comments-listing) Tags: [#B2H](https://www.tlsbrandwagon.com/blog/tag/b2h), [#BrandAuthenticity](https://www.tlsbrandwagon.com/blog/tag/brandauthenticity) ## [Bad Input In, Bad Input Out. (True in anything, especially AI.)](https://www.tlsbrandwagon.com/blog/bad-input-in-bad-input-out) Posted by [TLS Brand Wagon](https://www.tlsbrandwagon.com/blog/author/tls-brand-wagon) on Jul 20, 2025, 10:28:11 AM Hello, it’s me. (No, not Adele. Me—the brand whisperer. 😉) It’s been an uncharacteristically hot, wet, busy summer, and I can count on one hand the number of times I’ve made it to my pool. But I digress... At this mid-2025 reality checkpoint, I’m here to chat about AI in marketing. Like many of you, I’m swimming through content that’s either: 1. Benign but smells like straight-up AI soup (not because of emojis or em dashes), **or** 2. Darker, trickier, and *way* more nefarious (think clickbait-meets-national-security-concerns). So let’s simplify. Here are 3 things I’m learning about how to smartly, safely, and *humanely* leverage AI—not for creation, but for **efficiency**: 1. ## **TEST.** Try your task in multiple platforms. Compare outputs. You'll start to get a feel for which tool does what best. (Personally, my money's still on ChatGPT overall—but I always peek at the competition.👀) 1. ## **BE PRECISE.** Prompting *is* an art form. Sure, you can borrow prompts being shared freely by marketers with engagement goals (yup, the free content flood is real). But precision means: - Asking your tool for a **global view**. Apparently, AI's outputs are shaped by the data it’s been fed and how far its servers reach. A global lens = broader thinking. - Checking sources. Ask for citations. Question the data. - Understanding *why* you’re creating something. If you're not intentional, you're just adding to the noise. Also? This is where the dark side creeps in. It's *shockingly* easy to manipulate outputs to mislead certain demographics. Disinformation isn't hypothetical—it’s happening. So don’t just scan. **Think. Cross-check. Check your assumptions.** 1. ## **KEEP A HUMAN IN THE LOOP.** AI can replace repetitive tasks. But it can’t replicate your human judgment, empathy, or lived experience (yet). So, use it. But: - Apply critical thinking. - Know your audience. - Infuse your *positive intention.* Remember: brand reputation isn’t just for companies. Your **personal brand** is on the line, too. **Go forth and create authentically, with positive intention and efficiency. TLS 2 cents, out.** --- **P.S.** No AI was used in the original writing of this blog. OK…fine. I did *ask* ChatGPT to roast bad AI usage. Here's what it said: *“Using AI without human review is like letting a Roomba babysit your toddler. Sure, it’s automated but you’re gonna regret it.”*   0 Comments [Click here to read/write comments](https://www.tlsbrandwagon.com/blog/bad-input-in-bad-input-out#comments-listing) Tags: [#BrandAuthenticity](https://www.tlsbrandwagon.com/blog/tag/brandauthenticity), [#AIMarketing](https://www.tlsbrandwagon.com/blog/tag/aimarketing) ## [Prompting You to Consider Authenticity in the AI Age](https://www.tlsbrandwagon.com/blog/authenticity-in-the-ai-age) Posted by [TLS Brand Wagon](https://www.tlsbrandwagon.com/blog/author/tls-brand-wagon) on Apr 20, 2025, 12:38:10 PM On this inspirational Sunday (Easter if you celebrate), I offer a cautionary poem for the generative AI moment we're in... **It’s All About The Prompts, ’Bout The Prompts** They asked the box to dream for them, and it did—plastic Hasbro castles and candy skies. Likes rolled in. Applause echoed. Meanwhile, the ground quakes. AI is reshaping industries, rewriting rules. And here we are, chasing superficial likes. It is, in fact, all about the prompts. The future is being written. Think harder. Because your brand will wear what you dress it in today— and tomorrow’s human audience is keeping tabs. *(and now you’ve got Meghan Trainor’s ‘it’s all about that bass’ in your head, amIright?)* --- ### Dilemma: What should we do about AI? (The proverbial we—brands, marketers, creators, humans…) Exploring, learning, playing, and then remembering who it’s all for makes total sense. With that in mind, let’s explore ways to play with generative AI to learn its SWOT and then… *always present your findings with your authentic voice.* Full disclosure: I borrowed tips from other thought-leaders talking about this and even asked my BFF, ChatGPT, which I nicknamed chIQ (pronounced chick 🐣 😏), for the ‘best of the best. ### **🎯 Top 5 AI Prompt Types** **These are my current favs to learn generative tools. It’s also "interesting" to try the same prompts across the different tools to compare results. (ChatGPT is still the best IMO.)** **1 Point of View Expansion Prompts** “Please take the current debate about \[insert Topic\] and develop a nuanced opinion that challenges the dominant narrative. Back it with recent examples, future trends, and sources.” → *Why this works:* It forces AI to **build a stance**, not just summarize noise. Apparently, this makes people stop scrolling. Or at least some people, maybe even the right people identified in your ICP (Ideal Client Profile)! **2 Case Study/Scenario Prompts** “Please write a hypothetical scenario where \[insert Industry/Trend\] changes dramatically because of \[X technology or trend\]. Frame it as if advising an executive audience.” → *Why this works:* Storytelling works, even in business context. Especially if it’s actionable. Why? We are programmed to love a good story…well except perhaps AI?…and a few other questionable humans lacking character and kindness. **3 Framework/Model Creation Prompts** “Based on current trends in \[insert Industry\], please propose a 3-part framework that organizations can use to adapt to \[insert Challenge\]. Each part should include action steps.” → *Why this works:* People LOVE models (no, not the runway kind). It positions you as the *architect* of thinking, not just the repeater of it. *(Think: Gartner Hype Cycle-level authority.)* **4 Contrarian Angle Prompts** “Please summarize the conventional wisdom about \[insert Topic\], then take a contrarian but well-supported position. Defend it in under 300 words.” → *Why this works:* Everyone sounds the same until someone intelligently says, "But what if we’re wrong?" That’s the birth of authentic thought leadership. **5 First-Person Narrative Prompts** “Please write a first-person reflection on the future of \[insert Industry/Trend\] in the voice of a \[Founder, CMO, CISO, etc.\], showing real vulnerability about what’s uncertain.” → *Why this works:* Vulnerability + vision is now a **superpower**. People crave *humanized expertise*, not brand robots, as stated above and worth repeating with a megaphone. **Curious to know if you’ve tried these or others and what your results were?** **Take note, I used PLEASE in all the prompts—putting kind back in #humankind. Plus, it's just smart to be polite to the machines. 😏** ### **Conclusion for This Sunday's Scoop: Choose Your Prompts Like You Choose Your Legacy.** In a world of infinite content, *authenticity is differentiation.* Use the tools — but don’t let the tools use you. Prompt wisely. Build thoughtfully. Brand bravely. --- *P.S. Generative AI defined — in case you didn’t know or look it up yet:* | Tool | What It “Generates” | | --- | --- | | **ChatGPT / Claude / Gemini** | Essays, emails, poems, strategic ideas, etc. (text) | | **Midjourney / DALL·E** | Images and art (and it’s getting better and better!) | | **Suno / Udio** | Music | | **Runway / Sora** | Short videos | | **GitHub Copilot** | Computer code | Not to be confused with Agentic AI. If you want to learn more about that and how it's apparently going to disrupt SaaS ...(I’m still grappling with it myself)... [check out Jay Schwedelson's info-taining podcast.](https://www.linkedin.com/posts/schwedelson_agenticai-bloomreach-martech-activity-7318616583499599874-82wr?utm_source=share&utm_medium=member_desktop&rcm=ACoAAACdfUcBWiI7PT8nnbm4HYVhA6y3J6Ieu_4) ![Brand Wagon Blog AI Prompts Infographic](https://www.tlsbrandwagon.com/hs-fs/hubfs/Brand%20Wagon%20Blog%20AI%20Prompts%20Infographic.png?width=800&height=2000&name=Brand%20Wagon%20Blog%20AI%20Prompts%20Infographic.png)         0 Comments [Click here to read/write comments](https://www.tlsbrandwagon.com/blog/authenticity-in-the-ai-age#comments-listing) Tags: [#BeKind](https://www.tlsbrandwagon.com/blog/tag/bekind), [#AIforBrands](https://www.tlsbrandwagon.com/blog/tag/aiforbrands), [#BrandAuthenticity](https://www.tlsbrandwagon.com/blog/tag/brandauthenticity) [All posts](https://www.tlsbrandwagon.com/blog/all) ### Recent Posts ### Posts by Tag - [#B2H (3)](https://www.tlsbrandwagon.com/blog/tag/b2h) - [#BrandAuthenticity (3)](https://www.tlsbrandwagon.com/blog/tag/brandauthenticity) - 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